CBDT builds momentum to achieve Special Campaign 3.0  Swachhata targets

The Central Board for Direct Taxes (CBDT) is conducting the Special Campaign 3.0 on Swachhata in the offices of the Income Tax Department located in various parts of the country. It started with a preparatory phase from 15^th September, 2023 to identify targets to be achieved during the campaign period. The main campaign started on 2^nd October 2023 and will last up to 31 October 2023. During the campaign, special focus is being given to enhancing ‘the public experience of the common public with Government offices’.

Under the Swachhata Hi Seva Campaign concluded on 2^nd October 2023, the Chairman, CBDT, administered the Swachhata pledge to officers/officials of the Income Tax Department to create a clean and garbage-free India, and Swachhata campaigns were conducted at more than 175 sites across India with community-participation. Officers and officials of the CBDT enthusiastically participated in celebrating the campaign as a cleanliness festival. Swachhata Rally, Swachhata Rangoli, Swachhata Plantation, and Swachhata Cyclothon were conducted in various offices of the CBDT. The momentum of the Swachhata Hi Seva campaign will be enhanced in the Special Campaign during this month too.

As envisaged by the Department of Administrative Reforms and Public Grievances (DARPG), CBDT is aiming to achieve saturation of Swachhata in all offices. Since the beginning of the preparatory phase of the Special campaign, CBDT has identified around 505 sites across the country for conducting the cleanliness campaign. Further, the targets for weeding out of files, disposal of scrap, resolution of grievances, and liquidation of pending references have also been identified. The progress of the campaign is being monitored on a daily basis and data is being uploaded on the SCPDM portal hosted by DARPG.

CBDT is using social media along with conventional media to conduct outreach to the public and highlight its efforts under the Swachhata campaigns. More than 700 posts have been posted/reposted on X by the official social media handles of the Income Tax Department, regional handles of Principal Chief Commissioner regions, and the National Academy of Direct Taxes (NADT) to promote awareness for Swachhata campaigns. The campaign has also been amplified on other social media platforms of the Department.

The Special Campaign 3.0 is in full swing in CBDT and the Department is aiming to better its performance this year with respect to its achievement in the earlier two Special Campaigns.

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