Chasing 15 seconds of fame, millions of Indians are hooked to TikTok and the success of the Chinese short video-sharing app despite controversies and calls for regulation has forced major digital giants to incorporate short videos on their own platforms.
TikTok is available in 150 markets, in 75 languages and has more than 700 million monthly active users globally (including over 200 million in India) in just a year compared to 300 million existing Indian users on Facebook.